Digital Frames Point of Sale
In todays saturated retail environments, it's important for your products to stand out above the rest. We understand that the upfront costs of digital signage are greater than that of traditional static advertising but the Return on Investment is much greater and often faster. Statistics show that around 70% of the decisions you make when buying something do in fact come at the point of sale, this means that advertising your products in the right place is key to driving sales and promoting your brand.
With Digital Point of Sale advertising you can increase the number of people viewing your products or taking an interest in your service by around 50%. Over a period of six weeks, two Spar stores in Germany reported an 80% increase in sales of products that were supported with digital signage over those without. Another study conducted in a fast food restaurant showed a 20% increase in interest in a promotion that had previously been advertised using traditional displays; this also brought with it a 2-3% rise in sales. Another customer of ours, a mid-sized bakery, reported a 2% increase in drink sales in stores using digital signage whilst the other stores saw a 1% decrease in these sales.
According to a recent study, one in three consumers stated that they made an unplanned purchase after seeing a product advertised on a dynamic digital sign. Other research, including information presented at the Digital Signage Business Conference, shows that dynamic digital signs receive up to 10 times more eye contact than traditional static signage.
You'll notice in supermarkets that there tends to be an abundance of overhead signage; we specialise in the opposite. If you go into any Mercedes dealership you will see our frames advertising products, services and information that they provide. We work alongside many established POS advertising manufacturers and branding companies to make your products the centre of attention in your stores. We can create any design you have; dump bins, leanback displays, free standing displays and desktop advertising; all at competitive prices and with first-class post-sale support.
We are highly experienced in the digital point of sale market and have found in recent times that these systems can increase sales by up to 30%. Digital Point of Sale is proven to attract more attention than traditional advertising by capturing the customer's curiosity. We find that through using digital advertising you are more likely to help the customer understand what the product can do and also how it works. By showing the product in action you are more likely to entice the customer and draw their attention to the full potential of your products or services.